Who doesn’t love Chick-fil-A? Not this girl. I was known at the agency as “the nuggets girl” – partly because of the way my Mexican accent made me say “nuggets” and partly because I could easily inhale more than I care to admit in a single meal. Needless to say, when we landed Chick-fil-A as a social media client I was ecstatic. Not only did I get to work on a brand whose products I loved, but we also got it catered to the office pretty often – and that’s a win in my book.
¿A quién no le encanta Chick-fil-A? Yo soy fan. En la agencia me conocían como “la niña nuggets” – en parte porque mi acento mexicano me hacía decir “nuggets” de una forma muy curiosa y en parte porque fácilmente podía ingerir una cantidad obscena de nuggets en una sola comida. Obviamente no pude contener mi emoción cuando nos avisaron que nos habíamos quedado con la cuenta. No solo tuve la oportunidad de trabajar en una marca con productos que me encantan, además nos llevaban Chick-fil-A súper seguido a la oficina – mi corazón estaba contento.
Client: Chick-fil-A
Product: Brand Awareness
Idea: Provide restaurant operators with Hispanic-targeted posts to use on social media throughout the year.
Media: Social Media. Facebook/Instagram
Role:
General concept for social media:
- Adapt the original idea for social media.
- Produce a Canvas piece for each video, along with three additional pieces per video.
Copywriting.
- Copy for all posts and Canvas in both Spanish and English.
- Hashtag use based on Spredfast information.
Visual direction.
- General direction for visuals.