When you’re a parent, it’s hard (kinda) to leave your kids behind and go on an epic adventure with your significant other. Of course they’re not left alone, but it never hurts to keep an extra set of eyes on them whenever you want. Enter XFINITY Home and “Barcelona,” a campaign (and a product) meant to give peace of mind to parents everywhere as they’re able to check on the kids, no matter where they are or what they’re doing.
Cuando eres papá es (algo) difícil dejar a los niños para irte a vivir una aventura épica con tu pareja. Claro que no se quedan solos en casa, pero nunca está de más echarles un ojo de vez en cuando. Te presentamos XFINITY Home y “Barcelona,” una campaña (y un producto) que busca darle la paz mental que los papás necesitan al poder revisar a sus hijos en cualquier momento, sin importar en dónde estén o qué estén haciendo.
Client: Comcast — XFINITY
Product: XFINITY Home
Idea: Promote XFINITY’s home security system by having a couple vacationing in Barcelona, having fun after they check on the kids with XFINITY Home’s live feed.
Media: Social Media. Facebook/Instagram
Role:
General concept for social media:
- Adapt the original TV spot to social media.
- Produce an 8-week long campaign to run exclusively on XFINITY Latino social media channels.
Copywriting.
- Copy for all posts in both Spanish and English.
- Hashtag use based on Spredfast information.
Visual direction.
- General direction for visuals.